BUSINESS DEVELOPMENT

Deliver a Return On Value

of business buyers are more likely to buy if companies understand their goals.

Go to Market with Your Strategy

Every organization is different. Customize how you go to market, who you are trying to reach, while determining the solutions that provide benefit to your customer as well as revenue for your organization. Create targeted business plans for the company while aling the plans of your individual sales team members.

Go to Market Strategy
Know Your Customer
Marketing Direction
Targeted Sales Plan
Strategic Business Plan
Business Growth

Train and Coach Your Team for Success

In addition to developing a sales process that works for your company, it is important to train and coach your team on understanding their personal style, on ways to interact, understand your value, ask key discovery questions, and create proposals that deliver what your clients are looking for.

Sales Training
Sales Coaching
Developing Your Sales Style
Sales Resource Guide
Success for Selling
Drive Revenue

Show your clients how you deliver value

Your solutions could be a tipping point for your customers, and they may not realize how much. Determine what is important to these clients, how to calculate your value, and how your solutions impact their bottom line.

Dollarization
WIIFM
ROI
Value-based Selling
ROO

Sales

Identifying, and reaching out to new customers to provide value through your solutions and services
Business Development
Strategically creating long-term value and plans for your organization, customers and markets you serve.

Marketing

Communicating and connecting with current and potential clients to build awareness and business

“Melissa helped us understand what was happening with our clients and the market. Her guidance led us to make some great decisions and better focus our efforts. She enabled us to direct our investments better and helped us grow over 300% in a single year. We recommend her advice and guidance to anyone looking to hone their marketing efforts and build a scalable and repeatable process around a historically subjective area.”

Aaron R. Warner, CEO, ProCircular

“Melissa worked with my team and I through a very important transitional period for our sales team. She was fantastic at helping us develop market overviews and assisting with the development of our sales plans, strategies, presentations, and resource guides to help our newer team members develop at a quicker pace. I was also able to attend her leadership class which guided my development as the leader of my region by encouraging me to look at my own leadership style and how small improvements can make such a big difference. Melissa helped me become more proactive rather than reactive with internal and external business initiatives that maximize the ROI for our company and our customers.”

Nick Hutton, Regional Sales Manager, ECC

“Melissa is an excellent sales and leadership coach, well versed in leading strategic conversation and providing coaching for challenging situations. She is highly organized and works with you to understand and determine the why of the issue, project, or program as well as the desired outcome for your people, company, or clients. Melissa has been an integral part of the strategy, planning, and execution of several successful key initiatives and programs.”

Steve Riley, Regional Vice President, CTI

“Focused on how to support customers, Melissa is the driving force to build a support program. She outlines what needs to be accomplished, helps the team to stay on top of tasks, identifies, and removes even internal obstacles. From concept to execution Melissa develops the program, defines the message, and does a wonderful job of engaging and training the sales team on how to present the program, share the benefits, and handle objections that the team may face.”

Alex Corfar, Former Director of Sales, EKC Corporation

“As I transitioned into my role as President, Melissa became my right hand providing an outside and objective perspective on the challenges that I was facing. By giving me an open forum to bounce ideas, clear my thoughts, and evaluate multiple solutions, her insight for me as well as my team helped to clarify the next steps we should be taking in each situation. In addition to her coaching and working directly with me, she was able to bring in her expertise to drive our initiatives forward as it relates to building our customer experience, training our sales team, creating our go to market strategies, optimizing our talent, and developing our leaders; all of which have been invaluable to reaching our goals moving forward.”

Kyle Habben, Former President, ECC, Regional General Manager AVI-SPL

“Keeping people and projects in motion, Melissa is an energetic people connector and facilitator that drove change to grow our business. In addition to aligning our sales and marketing efforts, she led core business initiatives including strategic planning, leadership and talent development, employee engagement, customer programs (customer advisory board and voice of the customer), and overall process improvement. Utilizing the right people and resources, Melissa has a way of bringing parties together to accomplish common goals.”

Randy Montelius, Vice President of Technology, CEC

“Beyond being a good and honorable person, Melissa has a gift for bringing people together and helping people from different backgrounds communicate. When developing our sales and marketing strategy, we identified the strategic strengths of our products and focused on the ultimate benefits to our customer. This along with competitive research enabled us to produce marketing media and dealer training with results that have been outstanding. We have not only grown our sales but also added support to our distribution channel that is second to none.”

Mark Dundas, President, Tech Works