STRATEGY & CULTURE

Take the Path Less Traveled

Having a culture that attracts high-talent can lead to 33% higher revenue. Bonfyre

Start With Your Why!

Get to your destination quicker with your own unique strategy and a culture centered around the direction you are going, who is going with you, and a plan on how to get there. Set your organization’s compass and determine your why, your how, and who you want on your journey.

Open Communications
Set Your Direction
Define Your Why
Bring Others with You
Core Values

Collectively Define Your Strategy

Whether you are focused on the organization, a team, or specific initiative; bring together key stakeholders to discuss big picture goals, challenge important issues, set future direction, and agree on a positive way to create momentum moving forward.

Strategic Planning
What is Most Important Now
Team Milestones
Prioritize Goals
Alignment

Engage Your Team for Results

Bring teams to a consensus on the next step for the organization including what is most important right now, how you will get there, and who will accomplish what. Gain buy-in with a prioritized guide that gives your team milestones, measurable goals, and responsibilities to execute.

Gain Buy-In
It’s all About the Team
Win Together
Accomplish Your Goals
ROO
ROI

SMART

Strategy, Business Plans, Budgets, and Investments
Smart Business + Healthy Organization = SUCCESS

Healthy

Culture, Alignment, Accountability, and People

“Through our business strategy session and business plan development, Melissa streamlined our process to give us a clear direction, top priorities, and action items to have the departments rally around to strategically move forward. During this process, she provided insight that gave us a deeper understanding of who we are as individuals, a team, and how to leverage those strengths to make the team and company successful.”

Jake Oakland, President, Percival Scientific

“Melissa’s time spent working with our sales and marketing group on strategic planning as well as team building has been very beneficial. She did a terrific job of leading, engaging, and mediating the group, allowing everyone to contribute their ideas. The whole team embraced her knowledge, personality, and skills to bring us to a workable plan moving forward. The team is working on our plans to keep focus for next year and Melissa is our first choice to help us.”

Joni Campidilli, Vice President Marketing, Percival Scientific

“Keeping people and projects in motion, Melissa is an energetic people connector and facilitator that drove change to grow our business. In addition to aligning our sales and marketing efforts, she led core business initiatives including strategic planning, leadership and talent development, employee engagement, customer programs (customer advisory board and voice of the customer), and overall process improvement. Utilizing the right people and resources, Melissa has a way of bringing parties together to accomplish common goals.”

Randy Montelius, Vice President of Technology, CEC

"Melissa's facilitation with our admin team through the Real Colors training was impactful and engaging. Team members were opening up and connecting with others in ways that had not been experienced prior. This process has helped us move forward in a positive way and build a stronger, more communicative, more supportive team."

Cynthia Phillips, Superintendent Independent School District

“Melissa worked with my team and I through a very important transitional period for our sales team. She was fantastic at helping us develop market overviews and assisting with the development of our sales plans, strategies, presentations, and resource guides to help our newer team members develop at a quicker pace. I was also able to attend her leadership class which guided my development as the leader of my region by encouraging me to look at my own leadership style and how small improvements can make such a big difference. Melissa helped me become more proactive rather than reactive with internal and external business initiatives that maximize the ROI for our company and our customers.”

Nick Hutton, Central Regional Manager, ECC

“Melissa brought our team together to establish our purpose, guiding principles, and core values while giving us an achievable strategic blueprint that we can use year over year for direction. It was great to start the second year of our plans with a streamlined process, easily see the actionable items that were accomplished, and have a focused approach moving forward.”

Tom Treharne, Senior Project Manager at NextEra Energy Resources, Marion Cares Past President

“Beyond being a good and honorable person, Melissa has a gift for bringing people together and helping people from different backgrounds communicate. When developing our sales and marketing strategy, we identified the strategic strengths of our products and focused on the ultimate benefits to our customer. This along with competitive research enabled us to produce marketing media and dealer training with results that have been outstanding. We have not only grown our sales but also added support to our distribution channel that is second to none.”

Mark Dundas, President, Tech Works

"Real Colors training got me thinking especially about our now 8th grade class. The class is full of Oranges who are ultra-competitive, and all want to lead. This, obviously, can present some challenges in the school environment. Through the lens of Real Colors, I have been able to see them for who they are, interact with them on that basis, gamify what we do, and provide them with leadership opportunities. I am definitely not an Orange, so Colors helped me to step outside of my very Green/Gold thinking to know how to meet the needs of this group of kids."

Ian Kleman, High School Principal, Independence School District