STRATEGY & CULTURE

Take the Path Less Traveled

Having a culture that attracts high-talent can lead to 33% higher revenue. Bonfyre

Start With Your Why!

Get to your destination quicker with your own unique strategy and a culture centered around the direction you are going, who is going with you, and a plan on how to get there. Set your organization’s compass and determine your why, your how, and who you want on your journey.

Open Communications
Set Your Direction
Define Your Why
Bring Others with You
Core Values

Collectively Define Your Strategy

Whether you are focused on the organization, a team, or specific initiative; bring together key stakeholders to discuss big picture goals, challenge important issues, set future direction, and agree on a positive way to create momentum moving forward.

Strategic Planning
What is Most Important Now
Team Milestones
Prioritize Goals
Alignment

Engage Your Team for Results

Bring teams to a consensus on the next step for the organization including what is most important right now, how you will get there, and who will accomplish what. Gain buy-in with a prioritized guide that gives your team milestones, measurable goals, and responsibilities to execute.

Gain Buy-In
It’s all About the Team
Win Together
Accomplish Your Goals
ROO
ROI

SMART

Strategy, Business Plans, Budgets, and Investments
Smart Business + Healthy Organization = SUCCESS

Healthy

Culture, Alignment, Accountability, and People

“Through our business strategy session and business plan development, Melissa streamlined our process to give us a clear direction, top priorities, and action items to have the departments rally around to strategically move forward. During this process, she provided insight that gave us a deeper understanding of who we are as individuals, a team, and how to leverage those strengths to make the team and company successful.”

Jake Oakland, President, Percival Scientific

“Melissa’s time spent working with our sales and marketing group on strategic planning as well as team building has been very beneficial. She did a terrific job of leading, engaging, and mediating the group, allowing everyone to contribute their ideas. The whole team embraced her knowledge, personality, and skills to bring us to a workable plan moving forward. The team is working on our plans to keep focus for next year and Melissa is our first choice to help us.”

Joni Campidilli, Vice President Sales and Marketing, Percival Scientific

“Melissa is an excellent sales and leadership coach, well versed in leading strategic conversation and providing coaching for challenging situations. She is highly organized and works with you to understand and determine the why of the issue, project, or program as well as the desired outcome for your people, company, or clients. Melissa has been an integral part of the strategy, planning, and execution of several successful key initiatives and programs.”

Steve Riley, Director of Global Professional Services, PSNI

“Melissa brought our team together to establish our purpose, guiding principles, and core values while giving us an achievable strategic blueprint that we can use year over year for direction. It was great to start the second year of our plans with a streamlined process, easily see the actionable items that were accomplished, and have a focused approach moving forward.”

Tom Treharne, Senior Project Manager at NextEra Energy Resources, Marion Cares Past President

“When launching our support program, Melissa walked us through every step of the process developing the program from the ground up, defining our goals, executing tasks, and giving us tools and resources to use. She served as an extension of our team providing deliverables needed for the program, guidance on all aspects of the program, marketing resources, sales training and resource guides, as well as how to execute the program once it is launched.”

Stephen Smith, A/V Division Manager, EKC Corporation

“Melissa is a strategic coach that you can share your secrets in confidence, trust to have your best interests in mind, and will bring you in as a member of her professional “family”. She learns what is important to you and your company, then helps guide your team to solve problems, focus on your customer experience, gain buy-in, and look at ways to deliver on your current and future potential.”

Harry Aller, President and CTO, Innovative Lighting

“Focused on how to support customers, Melissa is the driving force to build a support program. She outlines what needs to be accomplished, helps the team to stay on top of tasks, identifies, and removes even internal obstacles. From concept to execution Melissa develops the program, defines the message, and does a wonderful job of engaging and training the sales team on how to present the program, share the benefits, and handle objections that the team may face.”

Alex Corfar, Former Director of Sales, EKC Corporation

“Beyond being a good and honorable person, Melissa has a gift for bringing people together and helping people from different backgrounds communicate. When developing our sales and marketing strategy, we identified the strategic strengths of our products and focused on the ultimate benefits to our customer. This along with competitive research enabled us to produce marketing media and dealer training with results that have been outstanding. We have not only grown our sales but also added support to our distribution channel that is second to none.”

Mark Dundas, President, Tech Works

“Focused on our technical teams, Melissa helped us understand, organize, and build a concise engineering career path that gave our team members a road map for job expectations and me a tool to be a coach in both the individuals and the department’s future. This new program gives me the peace of mind that I can help my team define skills and improvements needed, grow in their respective careers, and build engagement while we are scaling with the needs of the business.”

Dan Kiekhaefer, Vice President Engineering, Percival Scientific

“Melissa helped us to identify gaps in our hiring process as well as the costs and lost revenue impacting our organization (moving towards 7 figures). The way she worked with us to implement a talent optimization solution and build hiring processes to bring in the right person for each role was outstanding. We had favorable responses from our team and this new focus allows us to improve our communications prior, during, and after the interview process. Throughout the year, Melissa serves as a support resource for our talent solutions when needed for our hiring, coaching, and understanding of the team, as well as people strategy and processes.”

Matt Thorne, Executive Vice President, ECC

“Melissa worked with my team and I through a very important transitional period for our sales team. She was fantastic at helping us develop market overviews and assisting with the development of our sales plans, strategies, presentations, and resource guides to help our newer team members develop at a quicker pace. I was also able to attend her leadership class which guided my development as the leader of my region by encouraging me to look at my own leadership style and how small improvements can make such a big difference. Melissa helped me become more proactive rather than reactive with internal and external business initiatives that maximize the ROI for our company and our customers.”

Nick Hutton, Regional Sales Manager, ECC